Senior Copywriter - Bay Area

At Free Association, our tight-knit team of makers collaborate closely with our clients, embedding on-site at times for seamless teamwork. We need a Senior Copywriter to lead concept and execution of the ad campaigns and various cross-functional communications at our IoT home automation partner based in the Bay Area. This is an exciting opportunity to represent the brand voice for a leading IoT brand and to lead cross-functional teams in the development and execution of world class creative.

About You

  • Self-starter with a strong sense of responsibility, accountability, and responsiveness.
  • You’re a highly thoughtful, creative thinker who is passionate about communication, branding, and writing.
  • You can internalize a brand voice and positioning and find novel and effective ways to express it to their audiences
  • A cross-channel thinker, understands the complexity of scaling creative across channels and comfortable adapting creative to shifting contexts, mediums and devices
  • A natural leader, able to nurture and coach a team to get the best out of them

We’d Like To See Someone Who Has

  • 8+ years of relevant experience with an consumer brand, agency, studio or startup
  • Senior-level experience launching conceptual, strategic campaigns.
  • Efficiency to work through a lot of copy on a tight timeline with clean and clear results
  • Can write the brand style guide, but understands when and how to stretch the rules
  • Extraordinary written and verbal communication skills, especially great with headline, and body copy.
  • Strong ability to think visually.
  • Ability to write everything from product demos, to more conceptual, brand videos.
  • Enthusiasm for collaboration across disciplines
  • An exceptional portfolio of relevant work samples with success metrics and rationale for decision-making
  • Proven experience leading multi-disciplinary teams and giving creative direction that inspires innovative solutions
  • Skilled mentor and coach for junior team members
  • Ready to present work to executive-level client stakeholders and represent FA at all stages of engagement
  • Provide direction and leadership to cross-functional team members
  • Ability to build relationships, understand client vision/direction and present designs and concepts — clearly and concisely express themselves and explain their ideas
  • Experience working collaboratively with all levels of designers and copywriters
  • Need to be able to clearly and concisely express themselves and explain their ideas

We’d Also Love If You’re

  • Deeply experienced in the full range of media involved in a robust campaign or product launch including digital screens (desktop and mobile), display ads, emails, radio spots, video, search, social brochures, point of sale materials, print ads, etc.
  • Excited by mentoring younger copywriters, creative producers, and editors
  • Geeking on new technology products, especially in the home automation space

What You’ll Do Once You’re Here

  • You'll be tackling multiple projects with minimal supervision…..
  • Collaborating with cross-functional teams to develop & oversee ad campaigns from concept to execution
  • Presenting work to executive-level client stakeholders and represent FA at all stages of engagement